Senior Creative Leader and Brand Strategist with over a decade of experience shaping compelling brand stories, delivering innovative campaigns, and unifying teams around shared visions.
Brand Development
I love designing and managing brand creative because it’s where strategy and storytelling converge. I get to shape how audiences perceive and connect with a business, distilling its essence into visuals and messages that truly resonate. Seeing a cohesive brand come to life across channels—uniting teams, inspiring customers, and driving real impact—is what fuels my passion every day.
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Logo Development
I love designing logos because they distill a brand’s identity into a single, powerful visual—whether it’s for a startup finding its voice or an established company evolving its image. There’s something deeply rewarding about creating a mark that feels both timeless and uniquely tailored to a business’s story.
Editorial Design
Editorial design in magazines and print presents a unique challenge—balancing aesthetics with clarity, storytelling with structure. Finding the perfect harmony between typography, imagery, and layout to guide the reader’s experience is what makes it so rewarding.
Website Design + UI
Designing websites and product UI is about more than just aesthetics—it’s about crafting intuitive, seamless experiences that feel effortless for the user while bringing a brand’s vision to life.
Testimonials
Chief marketing and sales officer
CloudCall
Matt Gayleard
"I think they think it's some dark art..."
"I shared the deck and film with my wider team, they loved it. They just haven't seen anything like this before. I think they think it's some dark art..."
Freelance commercial strategist
Patrik Wagner
"His work immediately elevated our brand, giving us a new sense of identity and excitement."
"There is no doubt in my mind that Martin is one of the most talented graphics designers I have had the pleasure to work with to date. When Martin first began working with IPSE, one of the first projects he worked on was the complete overhaul of our brand guidelines. His work immediately elevated our brand, giving us a new sense of identity and excitement. Since then we have worked together to create compelling sales collateral, which has had a material impact on our ability to close deals with blue chip brands. This process has generally included me handing Martin something drawn in crayon and Martin returning with sales collateral belonging in the Louvre. I am continually impressed by his ability to work under pressure, to multiple different deadlines, while always delivering the very highest quality of work and furthering our brand strategy."
Head of commercial development
IPSE
Corinne Stuart
"We were so impressed with his approach and the high standard of design that he was engaged for a further six months."
"Marty was originally hired as support during a busy five-week period but we were so impressed with his approach and the high standard of design that he was engaged for a further six months. He became a key contributor to the new look of the website,
co-designed the new money magazine, a key initiative for IPSE, creating the name and logo, and went on to win the work for the lead designer of the bi-monthly IPSE magazine after his involvement in the re-design process. He is valued for his positive approach to problem-solving, working across diverse teams, and the ability to deliver to tight deadlines."
Co-founder & COO
Blackout Technologies
Charles Watson
"The range of work and ideas was fantastic"
"We challenged Marty and Leo to design our website from scratch. Over the phone and email, we provided them with only a starter brand/logo and some vague instruction with which to work. They came to the first meeting with several designs already drawn up and we were blown away. The range of work and ideas was fantastic, and one in particular hit the nail on the head and is the design we went with - we didn't need to see anymore concept work! They then went on to build us a website that seems to visually impress everyone who looks at it, on both desktop and mobile. They also built in some pretty cool and unusual functionality for us.
Marty and Leo were super responsive, smart, creative, and extremely hard working during the whole process. We had given them a tight deadline and they delivered!
They were an absolute pleasure to work with and I would recommend them 100%."
Head of marketing
IPSE
Toby Tetrault
"Martin is a master of typography and layouts, creating unique spaces for topics, allowing them to shine, whilst still easily digestible"
"Finance for freelancers is a huge problem and often the root cause of blocking people from going freelance and closing businesses. This is particularly pertinent with young and new business-starters. With this in mind, we created the My Money magazine. Many finance magazines are targeted at experienced business owners. These can be intimidating, so we created a design-led magazine, with practical tips and stories from freelancers to make finance accessible.
Martin Harling-Coward is our Art Director. Previously aimed at experienced contractors, the design had been in keeping with a Trade Association that we are. As you can see, this can no longer be said. Distributed in universities and co-working spaces, it is absorbed by younger freelancers, a different target market than our traditional audience.
Martin is a master of typography and layouts, creating unique spaces for topics, allowing them to shine, whilst still easily digestible – crucial for what can be a ‘dull’ topic with finances. Design had to fit the printing style and paper stock. The uncoated finish of the stock demands artwork with depth and this has been achieved throughout, integrating with the text seamlessly. This creates a unique brand, with nothing comparable in the business/personal finance market.
We are proud of the finished product that has been created– making finances accessible for young freelancers. This could not have been achieved without the direction from our Art Director, Martin Harling-Coward."